The Alien Work Shop Drop!
Carter, Hill and Blender decided to form a company based in Dayton, Ohio, United States (U.S.), at a time when the skateboard industry’s core was located in California. Early team rider Duane Pitre recalls attending a meeting in California and feeling excited about the concept of an innovative Midwestern company, which initially adapted the logo of the eatery that the Californian meeting occurred in. The nascent company’s first video was titled Memory Screen (1991), and featured a team that consisted of Dyrdek, Pitre, Bo Turner, John Pryor, Scott Conklin, Steve Claar and Thomas Morgan.
Following the release of Memory Screen, the company’s focus on video production was equivalent to the products it was producing and Timecode was released in 1997, featuring new team riders Josh Kalis—who would remain with the brand for over 10 years—Lenny Kirk and Fred Gall, who would later ride for Habitat. While Memory Screen was 41 minutes-long, Timecode’s duration was only 21 minutes and consisted of full parts from three out of the nine skateboarders in the video.